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The Soup-er Bowl
A digital interactive campaign for Harrisonburg Farmers Market
Group members: Chase Carpenter, Emma Larkin, and Caroline Rhem


The Ask
Create a digital interactive campaign for the month of January 2026 to increase traffic to the Harrisonburg Farmers Market. There must be content for both their Facebook and Instagram accounts.
The Audience
Female college students.
The Big Idea
The Harrisonburg Farmers Market warms people up
Creative Concept
Creating a bridge between National Soup Month and the Super Bowl season, the farmers market becomes a place for warmth and community during the coldest month of the year. The Soup-er Bowl.
Sketches






The Final Creative






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