top of page

The Soup-er Bowl 

A digital interactive campaign for Harrisonburg Farmers Market 

Group members: Chase Carpenter, Emma Larkin, and Caroline Rhem 

Helment_tomato_edited.png
The Ask 

Create a digital interactive campaign for the month of January 2026 to increase traffic to  the Harrisonburg Farmers Market. There must be content for both their Facebook and Instagram accounts. 

The Audience 

Female college students. 

The Big Idea 

The Harrisonburg Farmers Market warms people up 

Creative Concept 

Creating a bridge between National Soup Month and the  Super Bowl season, the farmers market becomes a place for  warmth and community during the coldest month of the year.  The Soup-er Bowl.

Sketches 

The Final Creative 

© 2025 Audrey Muendel 

bottom of page