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Fuel Your Witching Hour
An out- of -home campaign for Tony's Chocolonely
Group members: Chase Carpenter, Emma Larkin, and Caroline Rhem
The Ask
My group and I were assigned to create a campaign to promote a Tony's Chocolonely seasonal product to health care workers working the night shift
The Audience
Female nurses working the night shift
The Big Idea
Tony’s can be used as a form of energy and a pick me up for nurses
Creative Concept
Tony's can fuel workers during the latest part of their shifts. Their witching hour
Sketches
Final Creative
My group and I produced three Out of Home Advertisements. One Billboard, one transit ad, and one magazine ad.
Billboard
Transit
Magazine
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